Initiatives — Planet Media
Empowering children through media to lay a foundation for climate literacy
Planet Media seeks to harness the reach and influence of media to support children and their families in building scientifically-grounded awareness and understanding of climate science and solutions to empower them to take action.
We envision a future where children’s media, across platforms and contexts, helps children develop climate literacy–to minimize misconceptions and worry and build knowledge essential for future understanding, well-being, citizenship, and economic success.
The over 48 million children under the age of 12 in the United States increasingly experience extreme weather from heat waves to flooding, yet receive little guidance in understanding why this is happening and what they can do. . Teens are worried, and recent surveys highlight misconceptions about climate change–its causes, consequences, and solutions. Too often, what kids hear is doom and gloom.
Media provides an untapped opportunity to reach children no matter where they live and positively empower children in understanding climate change and how to advance solutions. We’ve teamed up with The Nature Conservancy to help young people in understand:
We launched the Planet Media Task Force to create a roadmap to support children’s media in integrating four essential climate principles across content and platforms.
To encourage development of innovative, climate media for children, we held a Call for Pitches for creatives to showcase their ideas for short-form content leveraging the four essential climate principles using hope, humor, and solutions. We also partnered with Encantos to create This Is Cooler featuring Gloria Estefan and a group of young role models who explore the four essential climate principles.
Check out our resources:
Educational Guide to Use the Principles
With the Planet Media Task Force, we aim to support creatives, media platforms, and the industry to help children understand:
Earth is our home
Our Earth has an invisible blanket of heat-trapping gasses that traps just the right amount of heat to keep our Earth the perfect temperature for us to live–it’s not too hot or too cold. These gasses include carbon dioxide, methane, and water vapor.
It’s Getting Hotter Because of Us
Just like a thin sheet is different from a heavy blanket–how thick our blanket is matters. Right now, we humans are adding more heat-trapping gasses to the atmosphere, making it thicker.
It’s Changing Now and It’s Impacting Us
A hotter planet changes our climate. Wet is wetter, dry is drier, and hot is hotter. Storms, floods, and wildfires are more dangerous. This is changing what we do, the way we work, and how we live. It’s impacting us all, but it is hurting some people more than others: people who have less are being hurt more and that’s not fair.
But together, we can make the changes we need for a brighter future
We can stop polluting our atmosphere and help our communities stay safe. Integration of climate-related themes into children’s media content can build knowledge essential for future understanding, well-being, citizenship, and economic success.
Key Resources
Planet Media Climate Task Force
Katharine Hayhoe (Co-Chair)
Chief Scientist - The Nature Conservancy
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Gary Knell (Co-Chair)
Senior Advisor for Media and Social Impact at the Boston Consulting Group (BCG) and Executive Chairman of Common Sense Networks
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Vic Barrett
Network Organizer, Power Shift
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Alberto M. Carvalho
Superintendent of Los Angeles Unified School District
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Mark Chambers
Licensed Architect and Climate Policy Leader
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Amy Friedman
Founder and President of Redhead Consulting
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Amara Ifeji
Director of Policy, Maine Environmental Education Association
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Susie Jaramillo
CEO of Encantos
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J.J. Johnson
Partner, Exec. Producer Sinking Ship Entertainment
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Michael H. Levine
Senior Vice President at Paramount
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Anna Robertson
Co-Founder, Head of Content & Partnerships for The Cool Down
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Brad Roth
Co-founder of Known and President of Known Originals
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